Marketplace / Healthtech / Pre-Seed
SwipeHealth
“GLP-1s take the fat. We protect the muscle.”
Open round — SwipeHealth is raising $725K for its Pre-Seed
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Overview
SwipeHealth started from a gap nobody was filling. Millions of Americans started GLP-1s and lost weight fast. Their doctors told them to strength train and eat protein, then handed them nothing. No program. No plan. Just a prescription and a pat on the back. At the same time, 150 million Americans wear health trackers that show dashboards but never say what to change about tomorrow. Data rich. Action poor. SwipeHealth is agentic from the ground up. Your wearable collects the data overnight. By morning, your training, nutrition, and recovery plan is rebuilt and explained in plain English by a coach you build a parasocial relationship with. Our AI agents have names, faces, and persistent personalities. Users pick the coaching style that fits them, from steady and supportive to direct and demanding. The agent remembers your history, adapts to who you are today, and builds habits the way a real coach would.
Traction
as reported by the founder$275K raised on SAFE notes at a $5M cap from angels who double as technical advisors 700 downloads on first day of launch Arch (luxury apartments with 500k residents across US) partnership goes live in September Thorne partnership live (co-marketing + 25% off and free shipping for SwipeHealth users with a $4B+ premium supplement brand) WellHub (5M+ active members) in third round of enterprise partnership conversations Ford/Lincoln in third round of enterprise partnership conversations. 2.5x efficiency vs industry benchmarks with GLP-1 companion paid media as an early demand signal. Austin launch event with mega creators on stage and 30M+ total followers across the involved network.
Pitch deck
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GLP-1 users lose muscle, and nobody owns the fix. Studies show 25% to 40% of the weight lost on these drugs is lean mass. The medical answer is strength training plus protein, but clinics have no product to hand patients, and over half of patients quit the medication within two years. Clinics lose revenue. Patients lose results. The broader market has the same gap. 150 million Americans wear trackers that show charts but never tell them what to do tomorrow. Static workout plans don't know you slept four hours or that your HRV dropped 20%. And no app coaches like a person. Notifications nag. They don't build habits. SwipeHealth fixes all three. Wearable signals become a daily plan, delivered by AI agents with names, faces, and persistent personalities that coach users the way they want to be coached. Making healthy habit building prescriptive, easy and affordable.
Three-layer data flywheel. We capture what no single competitor can. Layer one is biometric: sleep, HRV, resting heart rate, and every signal the user's wearable produces. Layer two is behavioral: what they train, when, where, and how, what they eat and when, and the real habit patterns across exercise, nutrition, and recovery. Layer three is psychological: conversations with our personified agents reveal motivation, mindset, and how each user responds to coaching. Cross those three layers and you get a picture of the user nobody else in the market can build. Every day on the platform makes the plan smarter and the switching cost higher.
TAM: $38-41B global mHealth apps market
Fitbod owns training. MyFitnessPal owns nutrition. Oura and WHOOP own recovery and lock users into $240 to $300+ devices. Each does one thing. None coordinate across all three, none coach with a persistent personality, and none are built for the GLP-1 patient, the fastest-growing health consumer in America. SwipeHealth is the decision layer the rest of the market never built, delivered by agents users actually know, with a clinical referral channel competitors don't have.
Founding team
Jake Hay
Founder & CEO
Jake Hay is the Founder & CEO of SwipeHealth, an AI-powered health platform building adaptive exercise, nutrition, and recovery programming based on wearable and user data. Before SwipeHealth, Jake built a career at the intersection of marketing, creators, technology, and growth. He has led award-winning digital and influencer campaigns for brands including Disney, Netflix, Adobe, Ford, Chase, an
Product roadmap
Live today: Adaptive exercise engine with 300-movement database built by our medical advisory board. Agentic coaching live, with personified AI agents that have names, faces, and persistent personalities. Daily plans rebuilt around the user and explained in plain English. July 2026: Wearable integrations. Sleep, HRV, and resting heart rate from Apple Watch, Garmin, Oura, WHOOP, Fitbit, and more flow directly into the daily plan rebuild. No manual logging. August 2026: Nutrition engine. Protein-first guidance built for GLP-1 users, coordinated with training and recovery in one system instead of a separate app. September 2026: B2B enterprise launch with confirmed enterprise contracts in place. GLP-1 clinic referral channel scaling, targeting 3 to 5 signed clinic pilots by end of Q3.
Company updates
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SwipeHealth — raising $725K
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