Marketplace / Food & Beverage / Seed
All Y'alls Foods
“The Smarter Jerky™: Bold Texas flavor, smarter nutrition, and a scalable path to the future of meat.”
Open round — All Y'alls Foods is raising $1.0M for its Seed
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Overview
All Y’alls Foods launched in Texas in 2018 with a bold idea: jerky could deliver the flavor, satisfying chew, protein, and convenience people love without coming from animals. Founder Brett Christoffel created The Smarter Jerky™ to modernize the meat-snack experience with plant protein, fiber, zero cholesterol, and no saturated animal fat. Since launch, All Y’alls Foods has sold more than 600,000 bags, earned placement in over 450 retail locations, and remained on H-E-B shelves for more than six years. The brand also sells through Amazon in the United States and across 10 European marketplaces, supported by a scalable, capital-light production and fulfillment model. Rooted in bold Texas flavor, All Y’alls Foods is doing for jerky what oats and almonds did for milk—giving consumers a smarter, familiar alternative without compromising taste or satisfaction. A portion of every bag sold also supports Rowdy Girl Sanctuary, a former Texas cattle operation transformed into an animal sanctuary.
Traction
as reported by the founderAll Y'alls Foods has expanded its distribution to over 450 retail locations, including H-E-B stores after finishing 6th in their Quest for Texas Best contest out of 830 other brands. We have a growing presence on TikTok, Amazon in the U.S. and Europe. The company has sold over 600,000 bags of its products, indicating strong consumer demand and brand recognition.
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Pitch deck
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We solve the gap between the meat snacks people crave and the smarter protein choices modern consumers want. The Smarter Jerky™ delivers bold Texas flavor, real jerky chew, plant protein, fiber, zero cholesterol, and no saturated animal fat—doing for jerky what oats and almonds did for milk, without compromising taste or satisfaction.
Our moat combines differentiated product, medical credibility, mission, and traction. The Smarter Jerky™ delivers bold Texas flavor, real chew, protein, fiber, zero cholesterol, and no saturated animal fat. Dr. Riz, a vascular surgeon and first investor, strengthens credibility.
TAM: $250B global snacking. SAM: $40B healthy snacking. SOM: the $3B jerky market, where The Smarter Jerky™ upgrades meat snacks with plant protein, fiber, and zero cholesterol.
Competitors include Louisville Vegan Jerky, Pan’s Mushroom Jerky, Jack Link’s, and Chomps. Our edge: bold Texas flavor, real chew, protein, fiber, zero cholesterol, and medical credibility.
Founding team
Brett Christoffel
Founder & CEO
I’m Brett Christoffel, Founder & CEO of All Y’alls Foods, a lifelong Texan with a background in corporate sales, sales management, strategic partnerships, and team leadership. My own health transformation helped me see food differently and inspired me to launch The Smarter Jerky™ — bold Texas-style plant protein jerky built for people who want better everyday protein without giving up flavor, chew
Natalie Merrick
CFO
Natalie Merrick, CPA, serves as fractional CFO for All Y’alls Foods, supporting financial strategy, forecasting, budgeting, investor preparation, and disciplined growth planning. She helps turn the company’s traction, channel strategy, and expansion plans into clear, investor-ready financial models.
Dr. Rizwan
Dr. Rizwan Bukhari
Dr. Rizwan H. Bukhari, MD, FACS, is a board-certified vascular surgeon with more than 20 years of experience, a lifestyle medicine specialist, and an expert in nutrition. His work has focused on vascular health, limb preservation, and addressing lifestyle factors linked to chronic disease. At All Y’alls Foods, he serves as Medical Director, board member, and first outside investor, bringing clinic
Product roadmap
We are scaling The Smarter Jerky™ as our core platform before expanding into adjacent high-protein formats. Near term, we are focused on growing our existing jerky flavors across DTC, Amazon, live selling, selective retail, foodservice, and export. Next, we plan to introduce jerky sticks, protein kits, channel-specific bundles, and new formats that drive trial, AOV, and repeat purchase. Longer term, we see All Y’alls Foods expanding beyond grab-and-go into toppings, ingredients, and everyday plant protein occasions.
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All Y'alls Foods — raising $1.0M
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