Marketplace / Fintech / Seed
Rest Easier
“Simplifying financial wellbeing for UK employees through comprehensive, intuitive solutions.”
Open round — Rest Easier is raising $1.0M for its Seed
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Overview
Founded with the mission to address the growing financial stress among UK employees, Rest Easier combines decades of expertise from estate planning professionals, financial advisors, legal experts, HR specialists, and technology leaders. The platform offers a comprehensive estate planning service, including will creation, beneficiary management, and access to financial wellness advice. It also provides educational resources to help employees understand and manage their financial responsibilities.
Traction
as reported by the founderRest Easier has demonstrated strong engagement metrics, including a 50% average employee sign-up rate, compared to the 15–30% industry average for typical wellbeing benefits. The platform also boasts a £4.70 return on investment (ROI) for every £1 spent, as per Deloitte's Mental Health ROI methodology, and a 60–70% content engagement rate among active users.
Pitch deck
The founder has published a deck
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Rest Easier addresses the significant issue of financial stress among employees, which can lead to decreased productivity and increased absenteeism. By offering a comprehensive platform that combines education, protection, and guidance, it empowers employees to take control of their financial wellbeing, thereby reducing stress and enhancing overall workplace performance.
Rest Easier's competitive advantage lies in its holistic approach to financial wellbeing, integrating education, protection, and guidance into a single, user-friendly platform. This comprehensive service is tailored to the specific needs of UK employees and is backed by a team of experts from various fields, ensuring both depth and breadth in the support provided.
The UK employee benefits market is substantial, with a growing emphasis on financial wellbeing programs. As financial stress continues to impact employee productivity and retention, the demand for comprehensive solutions like Rest Easier is expected to increase, presenting significant growth opportunities.
While there are other financial wellbeing platforms in the UK, Rest Easier differentiates itself through its comprehensive service offering, expert-backed content, and focus on the specific needs of UK employees. Its integration of estate planning services, such as will creation and beneficiary management, sets it apart from competitors that may not offer such specialized services.
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Rest Easier — raising $1.0M
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