Influence Mobile

Game developers spend billions every year acquiring new players — but most of those players never spend a dollar and churn within days. The real challenge isn't finding players, it's finding the right players: the small percentage who engage deeply, make in-app purchases, and drive the majority of revenue. Without a way to identify and retain those high-value players early, developers are left overpaying for users who don't convert and underinvesting in the ones who do.

The moat is the data and the infrastructure built on top of it — nine years and 30 million installs of learning exactly which players are worth pursuing and exactly what it takes to keep them. Competitors can copy the rewards mechanic. What they can't copy is the model underneath it: AInstein, trained on cohort data across every casual genre and time of day, identifies high-value spenders before they've installed a single game. Player Health Score tracks every behavioral signal after install and keeps scoring for the player's entire lifetime on the platform. Boost and Big Time Bonus deploy rewards at the precise moments — day 7, and at the deep-funnel conversion point — when the highest-value players reveal themselves and respond. The result is a system that doesn't just find spenders — it recognizes them, rewards them in proportion to their value, and keeps them active for years.

Mobile gaming is the largest entertainment category in America — Americans spend more inside mobile games every year than on movies, concert tickets, and live sports tickets combined. Globally, the market generated $126 billion in revenue in 2025, with $82 billion coming from in-app purchases alone (Game World Observer, 2026). Game developers spent $25 billion on user acquisition in 2025 (AppsFlyer State of Gaming for Marketers, 2026), and the pressure to find quality players is only intensifying — download volumes are falling while spending per player rises, meaning the value of identifying a true spender is higher than ever. Critically, 82% of mobile game developers now report that reward-based user acquisition outperforms traditional advertising (AppsFlyer, 2026) — the exact model Influence Mobile has been operating for nine years. The opportunity isn't just the size of the market. It's that the market is moving toward us.

The primary competitors in reward-based user acquisition include Adjoe, Mistplay, and TesterUp. Mistplay operates broadly across game categories, optimizing for volume rather than player quality. Adjoe distributes offers through SDK integrations embedded in third-party apps, reaching a general audience without a proprietary platform or direct player relationship. Influence Mobile is differentiated by audience and depth of focus. Our platform is built around the demographic that actually drives mobile gaming revenue: women 45 and older, who are the highest-value spenders in casual gaming. Our top players earn thousands in rewards annually — because they're spending far more than that inside games. One player earned $19,000 in rewards over four years while spending well over $100,000 in-game. Competitors chase broad install volume. We chase the 0.35% of players who generate 75% of the money, and we've spent nine years building the data and technology to find them reliably. That audience focus, combined with a proprietary six-product engine and a direct player relationship through Rewarded Play, is not something that can be replicated through an SDK integration or a genre-agnostic approach.

Independently ranked among the top 2-3 channels in the world for mobile user acquisition — alongside the largest platforms in the industry — by AppsFlyer, Singular, and Adjust, we've built something that took nine years and 30 million installs to develop and can't be replicated quickly. The platform is a six-product engine in two layers. Before a player ever sees a game, Amplify prices the bid from historical cohort data; AInstein predicts each player's individual value; and Engage matches them to the right title. The moment they install, Player Health Score runs continuous behavioral scoring and flags fraud at the door; Boost delivers high-leverage offers at the 7-day window when spenders identify themselves; and Big Time Bonus converts at the deep-funnel moment where loyalty crystallizes. Every retained spender flows back into the pre-install layer, making every next decision smarter.

Game developers pay on a cost-per-install basis, with pricing ranging from $0.50 to $50 per install depending on the player profile and our predictive analysis of their lifetime value. The more valuable the player we deliver, the higher the rate — aligning our incentives directly with developer outcomes. Clients typically scale into millions of dollars annually as they see returns on their spend. One of our top clients has invested $26 million with us since 2018.